Very Hungry Caterpillar

4th Oct 2010

Navigate are delighted to have exchanged contracts with brand Licensing company Chorion for the exclusive use of the Very Hungry Caterpillar artwork on lunch bags and bottles and a new kids gardening range!
 
‘We initially launched the range of lunch bags and bottles on an exclusive basis with one of our key retailers’ commented Rachel Sloan, Product Manager for Navigate, ‘but from January, the range will be available to the rest of our independent trade and National Accounts’ which is really exciting.
 
Alongside the lunch range, Navigate will be launching the Very Hungry Caterpillar
kids gardening collection at Top Drawer and Spring Fair and have high hopes that the beautiful collection will do well! With a trend increase in ‘Grow your Own’ Navigate have designed and manufactured a well thought out and practical range of products, which kids and adults will love including a watering can, a tool box with small tools, a gardening stool with tools and a gardening apron!

 

Each of the items in the range features the distinctive caterpillar design with the use of the multi-dot background to make each product really stand out and appeal to both boys and girls in the pre-school category.

 
VHC KEY FACTS:
*The World of Eric Carle is the contemporary classic brand for infants and toddlers
* 90 million books sold around the world across over 70 titles
*1 copy of The Very Hungry Caterpillar has been sold every minute since 1969
 *The VHC is the most popular Eric Carle title and sold almost 7 million copies from 2004-2008
*Official website www.eric-carle.com has an average of 1.7 million hits and 50,000+ unique visitors each month
*Top selling retail licensed lines in Babywear, Bedding & Toys in 2010.
 
For more details contact a member of the team or visit Navigate at one of the exhibitions in the Spring.

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Navigate Ltd, Kenburgh Court
131-137 South Street
Bishops Stortford
Hertfordshire, CM23 3HX